Brandwashed by Martin Lindstrom Book Review: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom. From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate. Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on.

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Sep 07, Dawn rated it it was ok Shelves: But master marketer Martin Lindstrom provides an answer that spans over pages in his second book, Brandwashed. Lindstrok starts out about how he tried to “go brandless” for a set period of time. Jul 22, Abhishek Rohilla rated it really liked it.

Without having read the book it is very difficult to say something meaningful about it. The book focuses on a different aspect of marketing in each chapter and the style and tone remain light, even as Lindstrom reminds us of how the flat where George Orwell wrote now has 32 closed-circuit cameras mounted within yards of it. Ugh- why do I react so negatively to this topic?

Brandwashed by Martin Lindstrom – Neuromarketing

Lindstrom martun this because he did the research. This brxndwashed a very disturbing book, especially to someone like grandwashed who resents how marketing professionals use deceit, cunning, and data mining to manipulate us to buy things we really don’t need and to keep us loyal to certain brands and stores. He tells of how advertising can affect use before we are matin born; how smells that our mothers experienced when pregnant with us can condition us to buy certain detergents and eat certain foods.

Once I finished this book, I immediately ran out and bought his other book which I now know is a marketing ploy. For instance, he says that advertisers brainwash children even in the womb! There is also an infuriating digression in chapter 2 on Big Pharma, in which the author heavily i I had to stop reading this about a third of the way through, because the way this book is written is so bbrandwashed that it makes the author sound like a condescending know-it-all.

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On the other hand, most of the organizing of the book and connecting paragraphs are by his ghost writer. Lindstrom makes the point that many food-related companies deliberately appeal to our brains by offering foods containing substances known to be addictive: How about BBQ sauce and jelly?

Nov 08, Rick rated it really liked it Shelves: Did not really enjoy this book at all. He says it’s the tartan caps which fool us into thinking the jars were flown in from Scotland last night, since everyone knows marmalade originated in Scotland.

Focus groups of women were assembled, dabbed with the fragrance, and asked to close their eyes and tell a story. And it is true; sometimes these stores offer deals to get you in the door. View all 6 comments. If you follow Lindstrom’s logic I would choose to face the door when I sit down at a restaurant because I think the seat is somehow cleaner than the other choices, but that doesn’t follow.

This is one gread read for people interested in marketing, behavioural studies, psychology etc. There were some things in here that might be true, but I can’t trust the book any more. After all if looking at a celebrity spokesperson changes the way you think about a brand literally, in your brainthen maybe reading about a brand countless times in a book will make your brain associate the brand with the book, or maybe all books haha.

It say that Lindstorm knows that ins-and-outs of marketing is to say that Steve Jobs can use a computer. I learn a lot that way!

Yes, they would and they do. He thinks that the brands we prefer have to do only with how many ads we see, not with our personal preferences. I could go on for pages and pages about this book but at about pages, this book can stand for itself. Position it next to cans of tuna. Brandwashed by Martin Lindstrom.

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Brandwashed

And this is exactly what marketing people want, nonthinking consumers willing to open their wallets as soon as the next new product is introduced. Companies try to develop products that consumers want. Lindstrom does seem in favor of tighter regulations of health claims on non-drug products. Want to Read saving…. More focus group testing ensued, and Euphoria was launched with an ad campaign built around the same emotions observed in the testing process.

Suggest you borrow a copy if you begrudge Lindstrom a dollar or two in royalties and see what you think. As this post outlines http: I will be reading more from his author. Brandwashed is an easy recommendation for anyone wondering just how far companies will mratin to get us to buy their stuff which is a lot further than most probably imagine.

Brandwashed by Martin Lindstrom

Dec 22, Paul rated it it was ok. I felt, this book was just that.

According to Lindstrom, the only purpose of Muzak is to manipulate customers into buying things. Am I stopped reading this book about two chapters in because it seemed to be full of hooey.

Selected pages Title Page. One book in particular springs to mind: I’d recommend it to brandwashee interested in advertising and marketing. Lists with This Book. Altogether a deeply unscientific polemic type of book, more like the work of Michael Branwashed than any real cultural criticism.