Case study on ITC e-Choupal. 1. What is the innovation of the e-Choupal? e- Choupals provides the use of internet to connect different farmers with large firms . This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to. ITC’s e-Choupal: A case study on. Rural Marketing Initiative. Management Case. Prof. Rajesh Panda. Deputy Director, Associate Professor, SIBM, Pune. E-mail.

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What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. The circular economy gives purpose to the digital transformation.

By eliminating superfluous steps in the supply chain, the company lower its net procurement costs, despite offering better prices to farmers. To accelerate a transition to a circular economy the support of policy makers and educational institutions, in addition to resource prices, is paramount.

Case Studies – ITC eChoupal

Helping farmers make better decisions To address this, ITC launched e-Choupal, an accessible online platform that empowers farmers through access to information. Discover our other sites An action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future. Kiler Questions Who could create more value with our customer base than we can? Case Study Volumes Collection.

It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. By providing information e-choupzl weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output.

The case examines in detail the initiatives taken by leading Indian FMCG company, ITC to utilize the potential of information technology for improving the performance of its agricultural commodities export business in the early 21st century. This can be exchanged for other ITC products. Pricing information positions farmers to exploit trends and time their sales to get the best price. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals.


For example, up-to-date market information, including demand data, which can help address the mismatch tsudy supply and demand that often forces farmers to discard parts of their produce. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. ITC also uses e-Choupal as a medium to advertise consumer products. On an Expansion Spree.

Soya farmers learned how to apply scientific farming practices to reduce seed use from kg per acre to The measures taken to overcome the various problems faced while implementing this program have been explored in depth.

Upon accessing e-Choupal, Indian farmers have an unprecedented volume and range of resources at their fingertips. An action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that e-choulal fit for the future.

ITC’s e-Choupal: Taking E-Business to Farmers

Taking E-Business to Farmers. The case discusses in detail how the company designed and executed the e-choupal project in the country’s rural areas. Nor is it a primary information source. Czse on acreage and yield between -shows that profits of farmers accessing the e-Choupal platform almost tripled.

The New Plastics Economy is an ambitious, three-year initiative to build momentum towards a plastics system that works. For longform case study: ITSY click on the button below, and select the case from the list of available cases: They also handle the physical transportation of the goods and earn a commission e-cuoupal it.

ITC’s e-Choupal: Taking E-Business to Farmers|IT and Systems|Case Study|Case Studies

How do we know when we achieve our goals? Privacy Policy Designed by Smitinfotech. Dasefour million farmers used the service via 6, e-Choupal access points spread over 40, villages in 11 states. What makes it even smarter?


Why is it Innovative. The case also describes the benefits that the company derived out of the e-choupal initiative and provides information regarding ITC’s future plans to make optimum use of the network. Access points are located in physical stores allowing agricultural inputs and technology tsudy be traded. Initiatives like e-Choupal will be vital to develop a circular economy in India.

For delivery in electronic format: Includes an advisory and knowledge exchange function to help farmer’s manage risks. Trading is supported with farm inputs and outputs available to purchase.

This exercise, carried out under the name ‘e-choupal’was essentially an effort to build a strong supply chain network for sourcing of agricultural products.

The online festival of ideas that asks: See related case studies. Our work Approach Activities Regions.

Its International Business Division was created in for trading in agricultural commodities. The go-to online location for news and insight on the circular economy and related subjects.

Increased profits all round Farmers are already reporting the benefits from using e-Choupal. The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. Detailing the e-Choupal Initiative. Copyright The DeSai Group. This case study was compiled from published sources, and is intended to be used as a basis for class etudy.