The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was.

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People recognize each other as such from the sound of this voice.

Today, the org chart is hyperlinked, not hierarchical. Don’t worry, you can still make money.

People of earth…

A teenager’s first poem, the blissful release of a long-kept secret, a fine sketch drawn by a palsied hand, a blog post in a regime that hates the sound of its people’s voices — none of these people sat down to write content.

Rip it, steal it, web it, mail it, post it.

What’s happening to markets is also happening among employees. We’re also the workers who make your companies go. But lack of open conversation kills companies. We have better tools, more new ideas, no rules to slow us down.

The Cluetrain Manifesto — Entire Text Index Page

Why do we need faceless annual reports and third-hand market research studies to introduce us to each other? This work is published from: Maybe you’re impressing your investors. People of Earth The sky is open to manifkesto stars. If you don’t impress us, your investors are going to take a bath.

Maybe you’re impressing Wall Street. A horde is an undifferentiated mass of people. We know some people from your company. Getting a sense of humor does not mean putting some jokes on the corporate web site. Hatred is present on the Net because it’s present in the world, but the Net makes it easier to express and to hear. That is, as long as it’s not the only thing on your mind.


Retrieved from ” https: Stuff cluerain be willing to pay for. No one owns that place. Ads that sound manifieso but come from your marketing department’s irritable bowels, stain the fabric of the Web. There has not been a tool with such a general purpose since language. As tools, they are broken.

Learning to speak with a human voice is not a parlor trick. It was first manifietso to the web in as a set of ninety-five theses, and was published as a book in with the theses extended by seven essays.

The best are built bottom-up by engaged individuals cooperating to construct something far more valuable: The community of discourse is the market. We have a culture that defaults to sharing and laws that default to copyright.

The “network effect” is that thing where lots of people use something because lots of people use it. And above all don’t read it. The End of Business as Usual.

The Cluetrain Manifesto has been credited with setting out “the guiding principles of social media years before Facebook and Twitter existed. Such conversations are taking place today on corporate intranets. As tools, they are broken.

Let’s at least acknowledge that the Net has values implicit in it. The hardest thing for those of us in that category to understand is that the world does not revolve around whatever business we happen to be managing. What else can we talk about? Markets consist of human beings, not demographic sectors. Maybe you’re impressing your investors. In the Kingdom of Apps, we are users, not makers. These two conversations want to talk to each other. And it will be the most exciting conversation manifiestl has ever engaged in.


The authors, through the remaining theses, then examine the impact that these changes will have on organizations and how, in turn, manifiesti will need to respond to the changing marketplace to remain viable. Its effect is more radical than cluetrxin agenda of any union.

Cluetrain Manifesto

So much for corporate rhetoric about adding value to commoditized products. As with networked markets, people are also talking to each other directly inside the company — and not just about rules and regulations, boardroom directives, bottom lines. Such conversations are taking place today on corporate intranets. You may want to put this book down, because it tells hard truths, but you’ll never stop coming back to it in order to obliterate your old ideas.

But the glory of the Internet is that it lets us connect as diverse and distinct individuals. A metaphysical construct called “The Company” is the only thing standing between the two. People of Earth, remember. Click to make this page Safe for Work Children Translations: It’s supposed to suck. Manifiest attempting to “position” themselves need to take a position.