Big Data is an excellent primer, and there’s no doubt that its authors are on to something. But what, exactly? Much of the fun comes from watching these two. Big Data,” by Viktor Mayer-Schönberger and Kenneth Cukier, looks at how surveillance has changed. The key to answering these questions, and many more, is big data. “Big data” refers to our Viktor Mayer-Schönberger, Kenneth Cukier. Houghton Mifflin.

Author: Vuran Nikoll
Country: New Zealand
Language: English (Spanish)
Genre: Personal Growth
Published (Last): 6 July 2010
Pages: 270
PDF File Size: 4.11 Mb
ePub File Size: 20.7 Mb
ISBN: 302-1-91574-898-7
Downloads: 48553
Price: Free* [*Free Regsitration Required]
Uploader: Kakazahn

Keeping the algorithms unchanged, they just fed in three orders of magnitude more data, from 10 million to a billion words. I guess I expected more data less hype. No scientist or analyst worth their salt believes that data simply speak for themselves free of theory. It could have been mayer-schonberge condensed into a magazine article, where I believe this book was initially We measure an enormous amount of data, most seemingly useless.

Thanh Tran in my opinion, just go fast thrown it.

Big Data by Viktor Mayer-Schönberger, Kenneth Cukier

That’s what’s different about Big Data — and that’s why the phenomenon is bound to change the way we think about the world. May 26, Coan rated it really liked it Shelves: View maywr-schonberger 3 comments. Aug 26, Wendy rated it liked it.

To begin with, big data is helping established businesses to run more efficiently and safely. This is achieved without the enumeration of technical details, maer-schonberger that computer layman can read this book, and should!

The authors compare the difference to what happened to visual representation when you could make a number of photographs in one second – it wasn’t just a quality-based leap like that of the jump from realistic artwork to photography, but a leap into another realm – the ability to capture and display motion pictures. I just stopped reading this book at page and I don’t plan on continuing.


Big Data: A Revolution That Will Transform How We Live, Work, and Think by Viktor Mayer-Schönberger

Second, even if I could put up with the hype, the book is not that informative beyond a very general level. Still holds up–but not a lot beyond talking at the high-level what can and has been done with big data. The book is not without interesting sections, in particular the sections on Google’s use of data for multiple purposes mayer-scohnberger the discussion of the value chain for the “big data” industry.

This moves situations away from traditional sample-based statistics and into much greater depth analyses and descriptions of entire populations or as the authors say: Strikingly, Google”s method does not involve distributing mouth swabs or contacting physicians” offices. The authors also rightly talk about the tyranny of data. It is a fundamental tenet of our society that individual responsibility is tied to individual choice of action.

Big Data: A Revolution That Will Transform How We Live, Work, and Think

After all, thinking bad things is not illegal, doing them is. Interestingly, the well-written summary could have mayer-schonbeerger much of the awfully repetition In particular, I liked the examples used, plain language and thoughts on daha the field is going. The ingenuity and mathematical sophistication of the people who create these algorithms is awe-inspiring. The other related danger is to rely on vast quantities of data on a phenomenon which do not represent the phenomena properly but use it anyway to make crucial decisions.


Congressional districts, stacking the odds for a Republican-controlled House of Representatives. But I was not aware of the full extent of the existing possibilities and the numerous applications of the Big Data technology as of today that is Augustwhen this mayer-schonbefger was written. That is possible, if not easy, to do.

You might also have told them other interesting bits of information: In addition, big data is being used to help identify where potentially dangerous infrastructural problems are occurring, and also to identify trouble spots for fire hazards, in order that they may be addressed. Sampling was important when collecting data was expensive and difficult, mayer-shonberger we now we have access by one means or another to all data.

By predicting whether the price of an airline ticket was likely to go up or down, and by how much, Farecast empowered consumers to choose when to click the “buy” button. This book was interesting initially but became a bit repetitive overall.

Recently I also found out that there are Coke machines that take photographs of customers as they are purchasing items.

In addition to helping already established businesses, big data is also allowing for new business opportunities that were never possible before. That would be a nice topic for another book. So, 1, petabytes could also be stated as maayer-schonberger.